by lspeed | Jun 15, 2025 | BLACK BOX: RANTS, RAVES, REVIEWS & RECIPES
If you owned a spot in a tourist-heavy area, your rank on TripAdvisor wasn’t just a number, it was currency. Guests would literally walk in, phone in hand, quoting your position on the local ranking like it was gospel. Back then, we all played the game. We monitored our reviews, responded diligently, and hoped to climb just a little higher in the rankings. It wasn’t perfect, but it mattered.
Fast forward to today, and it’s a different story. TripAdvisor doesn’t hold the same weight in the restaurant world. It’s not completely irrelevant, but it’s not where most of us are focusing our attention any more. The reasons are tech shifts, changing customer habits, and some serious missteps on TripAdvisor’s part.
Google Changed The Game
These days, when someone searches for a place to eat, they don’t head to TripAdvisor, they Google it. And Google doesn’t just give you directions. It hands you reviews, photos, menus, opening hours. It lets you book a table or order online, all without ever leaving the search page. As restaurant owners, we see the difference. A few years ago, customers used to say, “I found you on TripAdvisor.” Now, it’s almost always Google. That shift has made TripAdvisor feel more like an afterthought than a must-have.
Trust Took a Hit
TripAdvisor’s credibility problem has been brewing for a while. Sure, it’s still possible to find thoughtful, honest reviews there, but it’s also been plagued by manipulation. Positive reviews can be bought or pushed. Negative ones can be weaponized. And while TripAdvisor claims to filter fake reviews, most of us in the business have seen questionable ones slip through. Google isn’t perfect either, but it has one thing going for it: accountability. Reviews are usually tied to real accounts, sometimes even with location data verifying the visit. That extra layer makes a difference.
Using TripAdvisor Feels… Tired
Managing a restaurant listing on TripAdvisor is clunky. The backend feels like it hasn’t changed in a decade. Messaging tools are clumsy, updates are slow, and the constant push to pay for “profile upgrades” gets old fast. From a guest’s point of view, it’s not much better. The site is ad-heavy, laggy, and awkward to navigate, especially when compared to the fast interfaces of Google, Instagram, or TikTok. In 2025, that matters.
Diners Have Moved On
Let’s face it: people don’t discover restaurants through text-heavy review sites anymore. They find them in a reel, a TikTok, a beautifully shot photo with a “must-try” caption. A single viral video can fill a dining room faster than a hundred glowing write-ups on TripAdvisor. And in different parts of the world, regional platforms have taken over. OpenRice, TheFork, even Facebook groups are where the local buzz lives now.
We’re Not Sad to See It Go
Here’s something many restaurant owners won’t say out loud: we’re relieved to see TripAdvisor lose its grip. For years, we felt held hostage by a platform that offered little recourse when someone left a false or malicious review. The appeal system was opaque at best, indifferent at worst. You could shout into the void and rarely get a reply. That kind of carelessly wielded power left a bad taste, and seeing that influence fade is a welcome change.
What We Focus on Now
These days, we keep our Google presence polished. We stay active on Instagram. We make sure menus are updated and that the guest experience feels authentic and engaging, online and offline. TripAdvisor is still there, but it’s turning into background noise. We glance at it now and then, but we don’t build our strategy around it. Unless TripAdvisor undergoes a serious reinvention, its future looks limited. To stay relevant, it would need to rebuild trust, modernize its tools, and actually respond to the needs of the businesses it relies on.
The Next Shift: AI & the End of Endless Reviews
There’s something else on the horizon, too: conversational AI. People can now ask tools like ChatGPT for restaurant suggestions tailored to their mood, location, and dietary needs, and get answers instantly. These AI tools pull from aggregated data, summarizing thousands of reviews without users needing to read a single one. The power is shifting from platforms that host reviews to tools that distill them.
For us as restaurant owners and managers, it means being consistent across platforms and making sure the overall online picture — photos, menus, hours, reviews — reflects what we really offer. Because in a world of AI summaries, one bad outlier can carry more weight than ever.
Image Credit: https://churrascophuket.com
_ _ _
© CHURRASCO PHUKET STEAKHOUSE / ALL RIGHTS RESERVED
Reprinting, reposting & sharing allowed, in exchange for a backlink and credits
Churrasco Phuket Steakhouse serves affordable Wagyu and Black Angus steaks and burgers. We are open daily from 12noon to 11pm at Jungceylon Shopping Center in Patong / Phuket.
We are family-friendly and offer free parking and Wi-Fi for guests. See our menus, reserve your table, find our location, and check all guest reviews here:
https://ChurrascoPhuket.com/
#Churrascophuket #jungceylon #phuketsteakhouse #affordablewagyu #wagyu
by lspeed | Jun 15, 2025 | WINES: UNCORKING THE MYSTERY
The term Appassimento is most commonly associated with deep, brooding red wines, such as Amarone. But a small group of winemakers, primarily in northern Italy, have crafted white Appassimento wines for centuries. These golden-hued bottlings offer rich textures, complexity, and a freshness that belies their concentration. Though rare, white Appassimento wines are gaining traction among sommeliers and curious wine aficionados.
The Method
The Appassimento technique involves drying grapes after harvest to reduce water content and concentrate sugars, acids, and phenolics. This process dates back to Roman times and was traditionally practiced by laying grapes on straw mats or hanging them from rafters. In the Veneto region, this became central to producing wines like Recioto and Amarone.
While most Appassimento wines are red, there is historical precedent for white versions. Sweet white passiti, often made from varieties like Garganega, Malvasia, or Moscato, have long been crafted across Italy. These dessert wines are older cousins to white Appassimentos, but the modern dry or off-dry white versions are a relatively recent phenomenon.
Rare & Niche
White Appassimento wines are rare for several reasons. First, the risk of rot and oxidation is greater with white grapes during the drying process, requiring extreme care and controlled conditions. Second, consumer demand for oxidative or rich white wines has historically been limited compared to the broader market for reds.
Third, there is no DOC or formal classification that clearly champions dry white Appassimento wines, meaning producers must innovate outside traditional appellation frameworks. Despite these hurdles, some winemakers persist, motivated by tradition, experimentation, or the desire to coax extra complexity from local grapes.
Prominent Producers
In Italy, the most notable white Appassimento wines come from the Veneto. Among the few producers embracing them is Masi Agricola. Known for its role in internationalizing Amarone, Masi has extended its expertise to white grapes. One example is their Masianco, a blend of Pinot Grigio and Verduzzo grapes.
Pieropan have occasionally used Appassimento techniques to create rich, barrel-aged versions of Soave using partially dried Garganega grapes. Cantina di Negrar, a co-op in Valpolicella, has produced white wines using the Appassimento method from native grapes like Garganega and Trebbiano di Lugana.
Another example is Le Fraghe near Lago di Garda, which has explored white Appassimento styles using local varieties and minimal intervention methods. Further south, Maestro Italiano in Puglia promotes its Appassimento Bianco Puglia, and Donnafugata in Sicily uses semi-dried Zibibbo grapes for its white wines, though often still in sweeter or semi-sweet formats.
Even in Switzerland’s Ticino region, Gialdi Vini makes a white Merlot via partial drying, demonstrating the method’s appeal beyond Italy.
What’s In The Glass
White Appassimento wines are about contrast – richness meets lift, power meets elegance. Depending on vinification choices, they can range from full-bodied, golden, and textured to bright, floral, and nutty. Common tasting notes include preserved lemon, dried apricot, baked apple, chamomile, almond skin, and a saline or mineral finish. Oak aging adds further layers of vanilla, toast, or spice in some bottlings.
Alcohol levels are often higher (13.5%–15%), but the best examples maintain balance thanks to naturally high-acid grapes and thoughtful winemaking. While still a niche category, white Appassimento wines offer an alternative to Chardonnay or Viognier for those seeking texture and complexity without excessive sweetness. As natural wine, low-intervention, and oxidative styles grow in popularity, these rare whites may finally receive the broader appreciation they deserve.
Image Credit: https://churrascophuket.com
_ _ _
© CHURRASCO PHUKET STEAKHOUSE / ALL RIGHTS RESERVED
Reprinting, reposting & sharing allowed, in exchange for a backlink and credits
Churrasco Phuket Steakhouse serves affordable Wagyu and Black Angus steaks and burgers. We are open daily from 12noon to 11pm at Jungceylon Shopping Center in Patong / Phuket.
We are family-friendly and offer free parking and Wi-Fi for guests. See our menus, reserve your table, find our location, and check all guest reviews here:
https://ChurrascoPhuket.com/
#Churrascophuket #jungceylon #phuketsteakhouse #affordablewagyu #wagyu
by lspeed | Jun 15, 2025 | LIQUORS: LIFT YOUR SPIRITS
The Whisky Sour is a classic expression of a “sour”, a cocktail category defined by a spirit, citrus juice, and a sweetener. The formula is ancient in concept, dating back to the days when sailors were given spirits mixed with lemon or lime to prevent scurvy and mask the rough flavors of ship-stored alcohol.
These eventually evolved into more refined versions as they moved onto land and into bars. The first printed mention of the Whisky Sour dates to 1862, in Jerry Thomas’s The Bartender’s Guide, widely considered the first cocktail book. But a letter in a Peruvian newspaper from 1870 credits Elliot Stubb, an English steward, with inventing the drink.
The Classic
At its core, a classic Whisky Sour recipe is simple:
Shake all ingredients vigorously with ice (and without, in the case of the “dry shake” method for egg white versions), then strain into a rocks glass over fresh ice. Garnish with a cherry or citrus. The result is bright and refreshing, with the whiskey providing warmth, the lemon a sharp tang, and the syrup smoothing it all out.
Global Variations
The cocktail has inspired countless riffs that reflect local spirits and flavor profiles:
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New York Sour: A float of dry red wine atop the traditional version adds visual drama and tannic complexity.
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Amaretto Sour: A popular 1970s twist using sweet Italian almond liqueur. Modern versions add bourbon and fresh citrus to give it structure and depth.
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Pisco Sour: A staple in Peru and Chile made with pisco, lime juice, simple syrup, and egg white, finished with aromatic bitters.
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Yuzu Sour: A Japanese riff that swaps lemon for fragrant, tart yuzu juice. It pairs especially well with Japanese whisky.
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Penicillin Sour: Created in New York, this smoky take features blended Scotch, fresh lemon, honey-ginger syrup, and a float of peaty Islay whisky.
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Maple Whisky Sour: A Canadian favorite, substituting maple syrup for sugar, paired with rye whisky.
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Irish Sour: Made with Irish whiskey, this version is often softer and more honeyed in flavor. Some variations add a dash of bitters or use elderflower liqueur.
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Smoked Sour: Popular in upscale bars, this version infuses smoke either through a smoked glass, smoked ice, or a smoky whisky like Laphroaig.
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Tamarind Sour: Found in parts of Southeast Asia and Latin America, tamarind pulp replaces lemon juice for a tangy-sweet-sour profile. Works well with bourbon or even mezcal.
The Egg White Divide
The most debated element of the Whisky Sour is egg white. While it doesn’t significantly alter the flavor, it adds texture, richness, and a visually appealing foam. For some, it makes the drink. For others, it’s off-putting due to dietary preferences, allergies, or food safety concerns. While the risk of salmonella from fresh eggs is minimal, some bartenders now use pasteurized eggs or substitutes like aquafaba (chickpea brine) to mimic the same effect. Purists argue that the original 19th-century sour was egg-free, and that any frothy embellishment is a modern flourish.
Final Pour
The Whisky Sour is both a classic and a chameleon. It also is my personal favorite. But always make sure to ask: “with or without egg?”
Image Credit: https://passthesushi.com/whiskey-sour/
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© CHURRASCO PHUKET STEAKHOUSE / ALL RIGHTS RESERVED
Reprinting, reposting & sharing allowed, in exchange for a backlink and credits
Churrasco Phuket Steakhouse serves affordable Wagyu and Black Angus steaks and burgers. We are open daily from 12noon to 11pm at Jungceylon Shopping Center in Patong / Phuket.
We are family-friendly and offer free parking and Wi-Fi for guests. See our menus, reserve your table, find our location, and check all guest reviews here:
https://ChurrascoPhuket.com/
#Churrascophuket #jungceylon #phuketsteakhouse #affordablewagyu #wagyu
by lspeed | Jun 15, 2025 | DECODING GRAPES: FROM VINES TO VINTAGE
Tucked away in the rolling hills of the Veneto region, Corvina is a grape that rarely takes the spotlight but plays a central role in shaping some of Italy’s most distinctive wines. It’s not as globally recognized as Sangiovese or Nebbiolo, but Corvina underpins the wines of Valpolicella, Ripasso, and Amarone, lending them structure, brightness, and a signature cherry-driven elegance.
This late-ripening, thick-skinned variety thrives in the cool, breezy vineyards north of Verona. The climate, shaped by nearby Lake Garda and the foothills of the Alps, allows Corvina to maintain its natural acidity, a key trait that gives the wines their freshness and balance. It’s a grape that handles the region’s traditional appassimento method remarkably well—a technique where grapes are dried on racks to intensify sugars and flavors before fermentation. The result is a deeper, more concentrated wine without sacrificing structure.
Corvina is rarely bottled on its own. In the Valpolicella and Bardolino zones, it is the dominant grape in blends, typically paired with Rondinella and Molinara. While Rondinella adds floral and herbal tones and Molinara boosts acidity, it’s Corvina that delivers the vibrant red fruit, the texture, and the backbone. In basic Valpolicella wines, this results in a light, easy-drinking red with notes of sour cherry and almond. In more serious bottlings, particularly in Ripasso and Amarone, the grape shows its full range.
Amarone della Valpolicella is where Corvina truly shines. In this powerful, dry wine, made from partially dried grapes, Corvina develops flavors of dried cherry, fig, dark chocolate, and baking spices, with a richness and depth that can rival top-tier wines from around the world. Despite the weight and high alcohol, Amarone retains a sense of balance—thanks again to Corvina’s acidity and structure. In a Ripasso, often called “baby Amarone,” young Valpolicella is refermented on the leftover skins from Amarone production, giving it more depth and complexity without the full power of Amarone. Once again, Corvina is the key ingredient.
Today, a few producers are experimenting with varietal Corvina wines, aiming to showcase the grape’s clarity and finesse outside the blend. These bottlings, often unoaked or lightly aged, highlight Corvina’s fresh cherry fruit, subtle spice, and lifted acidity. They’re approachable, food-friendly, and increasingly appreciated by sommeliers and wine enthusiasts looking for something beyond the usual suspects.
Image Credit: https://wikipedia.org
_ _ _
© CHURRASCO PHUKET STEAKHOUSE / ALL RIGHTS RESERVED
Reprinting, reposting & sharing allowed, in exchange for a backlink and credits
Churrasco Phuket Steakhouse serves affordable Wagyu and Black Angus steaks and burgers. We are open daily from 12noon to 11pm at Jungceylon Shopping Center in Patong / Phuket.
We are family-friendly and offer free parking and Wi-Fi for guests. See our menus, reserve your table, find our location, and check all guest reviews here:
https://ChurrascoPhuket.com/
#Churrascophuket #jungceylon #phuketsteakhouse #affordablewagyu #wagyu
by lspeed | Jun 15, 2025 | RESTAURANT BUSINESS: BEHIND THE KITCHEN DOOR
When launching a restaurant, people obsess over menus, branding, chef talent, and interior design. And while all of these elements matter, there’s one decision that quietly looms – location. The wrong address can sink a promising concept before the first dish hits the table. The right one can carry even an average operation into some profitability.
While not a panacea for shortcoming elsewhere in the operation, the real estate cliché of “location, location, location” applies ruthlessly to restaurants. Food can be tweaked, service can be trained, and decor can be updated. But move into the wrong part of town, and you might never get the volume needed to survive.
Accessibility
At the most basic level, a restaurant needs to be reachable. It sounds obvious, but many newcomers to the industry fall in love with a charming space only to discover that it’s far from their target audience, or practically impossible to access during peak hours.
Ideally, your location should be well-connected to main roads, public transport hubs, or high-foot-traffic areas. A great chef won’t make up for the frustration of circling the block ten times or trekking down unlit alleyways. Whether you’re targeting office workers, weekend brunch crowds, or evening diners, the easier you are to reach, the more likely people are to return.
Parking
Ask any seasoned restaurateur about common customer complaints, and you’ll hear the common theme of parking. Even in cities with strong public transit, many diners prefer the convenience of driving. If they can’t park nearby, they’ll go elsewhere.
If your dream space doesn’t offer parking, you’ll need to get creative. Are there public lots within walking distance? Can you strike a deal with a neighboring business for evening use of their parking area? Is valet service a feasible add-on? Losing customers before they even step through the door because of parking quietly drains your numbers over time.
Visibility
Visibility often determines whether you attract casual walk-ins, tourists, or impulse diners. A tucked-away gem can work eventually, but only after word-of-mouth builds and your reputation does the heavy lifting. If you’re new to the market or working without a big marketing budget, this approach is very risky.
That’s why locations in malls, near intersections, shopping districts, or popular gathering spots carry so much value. They put your signage, your lighting, and your façade to work. People notice you even if they’re not looking for you. Over time, that passive exposure becomes name recognition, and that leads to visits.
The Lease
Many restaurateurs underestimate the role of lease terms in long-term viability. A space might be ideal today, but if your lease is short, restrictive, or subject to sudden rent increases, your stability evaporates. A restaurant needs time to find its rhythm. Opening buzz might fill seats for a few weeks, but building a loyal customer base, refining operations, and achieving consistent margins takes months – often years.
A long-term lease with clear renewal options gives you breathing room. It also makes it easier to invest in the space, whether that’s a new kitchen layout, outdoor seating, or custom décor. You’re not just renting space; you’re establishing a base of operations. The more stable your location, the more confidently you can plan.
Know Your Audience
A sleek cocktail bar will not thrive next to a high school. A vegan café struggles in a warehouse district full of late-night meat lovers. Know your audience, then choose a location that meets them where they already are, or where they’re happy to go. A poor location will almost certainly limit your potential. Location decisions require pragmatism, not just passion or dreams. It’s about traffic patterns, walkability, nearby competitors, and lease flexibility. Most of all, it’s about setting your business up for long-term relevance.
Consider the Future
Today’s bustling corner could be tomorrow’s construction site. Likewise, a quiet side street today might be the center of a major residential boom in five years. When evaluating a potential location, don’t just look at the present. Study city plans, development projects, and demographic trends. Is the area growing? Changing? Getting safer or riskier?
Talk to nearby business owners. Walk the block during different times of day. What seems promising in daylight might feel isolated after dark. Conversely, an unassuming store front could be gold if it sits beside a soon-to-open office tower or luxury condo development. Don’t just think about where your customers are now. Think about where they’ll be.
Choose your location like your future depends on it. Because in this industry, it does.
Image Credit: https://churrascophuket.com
_ _ _
© CHURRASCO PHUKET STEAKHOUSE / ALL RIGHTS RESERVED
Reprinting, reposting & sharing allowed, in exchange for a backlink and credits
Churrasco Phuket Steakhouse serves affordable Wagyu and Black Angus steaks and burgers. We are open daily from 12noon to 11pm at Jungceylon Shopping Center in Patong / Phuket.
We are family-friendly and offer free parking and Wi-Fi for guests. See our menus, reserve your table, find our location, and check all guest reviews here:
https://ChurrascoPhuket.com/
#Churrascophuket #jungceylon #phuketsteakhouse #affordablewagyu #wagyu
