by Ross Kingsley | Dec 27, 2024 | RESTAURANT BUSINESS: BEHIND THE KITCHEN DOOR
A restaurant’s website serves as its front door to the online world. While some restaurant owners might think redirecting potential customers to a Facebook page suffices, this approach falls short. A fully developed and regularly updated website not only enhances credibility but also improves the restaurant’s credibility and the overall customer experience for customers.
A dedicated website offers unparalleled flexibility in presenting your brand and gives you complete control over design, functionality, and content. A well-structured website with important and clearly marked sections ensures that visitors quickly find all information they need in one place, and without distractions.
Why These Sections Matter
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Home: This is the first impression you make. An inviting homepage with stunning visuals and a clear call-to-action sets the tone.
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About: Share your story, philosophy, and what sets your restaurant apart. This personal touch builds a connection with potential customers.
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Menus: Diners want to explore your offerings before they visit. Well structured menus with enticing photos and descriptions make all the difference.
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Reservation: Simplify the booking process with an easy-to-use reservation system, ensuring fewer missed opportunities.
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Location: Make it effortless for customers to find you with maps and clear directions.
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Reviews: Showcase positive feedback via links from all usual reviews sites to build trust and credibility.
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Blog: Engage your audience with stories, behind-the-scenes content, and tips from your kitchen, which also will assist with your SEO.
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Video: Videos can bring your restaurant’s ambiance and dishes to life, providing a richer sensory experience.
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Contact: Make communication seamless with a dedicated contact page and links to all your communication and social media channels.
Going low rent by redirecting domain traffic to a Facebook page comes across as a cost-cutting fudge. In contrast, a polished website conveys that you’re serious about your business and the experience you offer. Investing in such a website means investing in your restaurant’s brand, success, building trust, and standing out in an extremely competitive industry.
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© CHURRASCO PHUKET STEAKHOUSE / ALL RIGHTS RESERVED
Churrasco Phuket Steakhouse serves affordable Wagyu and Black Angus steaks and burgers. We are open daily from 12noon to 11pm at Jungceylon Shopping Center in Patong / Phuket.
We are family-friendly and offer free parking and Wi-Fi for guests. See our menus, reserve your table, find our location, and check all reviews here:
https://ChurrascoPhuket.com/
#Churrascophuket #jungceylon #phuketsteakhouse #affordablewagyu #wagyu
by Ross Kingsley | Dec 26, 2024 | WINES: UNCORKING THE MYSTERY
Founded in 1947, Palmer & Co. has established itself as a respected name in the Champagne industry. Located in Reims, the heart of the Champagne region, the house is known for its meticulous approach to winemaking and its focus on crafting high-quality cuvées. Unlike some larger producers, Palmer & Co. emphasizes consistency, balance, and the ability to age gracefully across its range.
A cornerstone of Palmer & Co.’s portfolio is its Brut Réserve, available at a very affordable price at Churrasco Phuket Steakhouse (https://churrascophuket.com/menus/). This non-vintage Champagne represents the house’s philosophy of blending tradition and innovation. The Brut Réserve is made from a blend of Chardonnay, Pinot Noir, and Pinot Meunier sourced predominantly from Premier and Grand Cru vineyards, ensuring the grapes meet high quality standards.
The wine undergoes extended aging on the lees—typically four years or more, compared to the legal minimum of 15 months for non-vintage Champagne. This process enhances its depth and complexity, yielding a profile characterized by fine bubbles, a creamy texture, and a well-balanced structure. Aromas of white fruits, citrus, and subtle brioche notes are complemented by a fresh, elegant finish.
Palmer & Co. places significant emphasis on sustainability and vineyard management. Many of the vineyards are farmed using environmentally friendly practices, reflecting the company’s commitment to preserving the integrity of the Champagne terroir.
Palmer & Co.’s commitment to quality has been recognized globally. The Brut Réserve has earned several prestigious accolades, including:
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Trophy – Champion Champagne | NZIWS 2022
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Gold Medal – International Wine Challenge
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Gold Medal – International Wine and Spirit Competition
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Gold Medal – Champagne & Sparkling Wine World Championships
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Top Ten – Cuisine Champagne Tasting 2019
This presents Palmer & Co.’s Brut Réserve as a popular and versatile Champagne, well-suited for aperitifs or pairing with a range of dishes such as seafood, light poultry, or creamy cheeses. Its accessibility and refinement have earned it recognition among both casual drinkers and connoisseurs.
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© CHURRASCO PHUKET STEAKHOUSE / ALL RIGHTS RESERVED
Churrasco Phuket Steakhouse serves affordable Wagyu and Black Angus steaks and burgers. We are open daily from 12noon to 11pm at Jungceylon Shopping Center in Patong / Phuket.
We are family-friendly and offer free parking and Wi-Fi for guests. See our menus, reserve your table, find our location, and check all reviews here:
https://ChurrascoPhuket.com/
#Churrascophuket #jungceylon #phuketsteakhouse #affordablewagyu #wagyu
by Ross Kingsley | Dec 26, 2024 | RESTAURANT BUSINESS: BEHIND THE KITCHEN DOOR
In the restaurant business, reputation is everything. More than ever, online customer reviews shape the perceptions of potential future customers. While positive reviews will boost your business, negative ones tarnish your image if not handled properly. Responding to these reviews isn’t just about damage control—it’s an opportunity to show your commitment to customer satisfaction. Enter the mantra: “Smile, Apology, Gesture.” This simple yet powerful approach can turn a negative experience into a positive impression.
Smile (Stay Positive)
When you come across a negative review, it’s natural to feel defensive. But responding with frustration can escalate the situation. Instead, begin by adopting a positive mindset. Acknowledge that feedback, even harsh, is valuable. A professional and friendly tone in your response shows other readers that you care and take criticism constructively.
Apology (Take Responsibility)
An apology doesn’t mean admitting fault; it means empathizing with your customer’s experience. Use language like “We’re sorry to hear that this didn’t meet your expectations”, to validate their feelings. Avoid excuses or overly detailed explanations. A genuine apology communicates that you’re listening and care about improving.
Gesture (Make It Right)
The final step is to extend an olive branch. Offer a tangible gesture to rebuild trust, such as inviting the customer back for a complimentary meal or providing a discount. Be specific and ensure the gesture addresses their concern. For instance, if the complaint was about service, assure them that staff training is underway and invite them to experience the improvement firsthand.
The “Smile, Apology, Gesture” approach demonstrates professionalism, accountability, and a willingness to improve. Handling reviews with care not only mitigates negative feedback but also fosters loyalty and trust among current and potential customers. After all, in the restaurant world, reputation is served with every dish.
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© CHURRASCO PHUKET STEAKHOUSE / ALL RIGHTS RESERVED
Churrasco Phuket Steakhouse serves affordable Wagyu and Black Angus steaks and burgers. We are open daily from 12noon to 11pm at Jungceylon Shopping Center in Patong / Phuket.
We are family-friendly and offer free parking and Wi-Fi for guests. See our menus, reserve your table, find our location, and check all reviews here:
https://ChurrascoPhuket.com/
#Churrascophuket #jungceylon #phuketsteakhouse #affordablewagyu #wagyu
by Ross Kingsley | Dec 23, 2024 | KNOWLEDGE: MEAT ESSENTIALS
Beef Stroganoff, a beloved dish of tender beef enveloped in a creamy, savory sauce, has become a global comfort food. Its origins trace back to 19th-century Russia, where it first appeared in aristocratic kitchens. Named after the Stroganov family, wealthy merchants and patrons of the arts, the dish was a fusion of Russian and French culinary traditions. The original recipe, recorded in 1861, featured sautéed beef cubes in a mustard and sour cream sauce—a simple yet luxurious combination that reflected its noble roots.
As the dish gained popularity, it evolved with local tastes and ingredients. Traditional Russian Stroganoff was served over potatoes, but as it spread across Europe, chefs began pairing it with rice, noodles, or even toasted bread. By the mid-20th century, Beef Stroganoff had crossed the Atlantic, becoming a staple in American households. The U.S. adaptation often included mushrooms and onions, with the addition of Worcestershire sauce for extra depth of flavor. Meanwhile, in Brazil, it transformed into a tomato-based dish with the inclusion of ketchup and heavy cream, usually served with white rice and shoestring potatoes.
The recipe’s adaptability is key to its widespread appeal. Classic ingredients typically include beef (often tender cuts like sirloin or filet), onions, mushrooms, sour cream, and a flavorful stock. While some versions call for mustard or white wine, others lean into regional spices or garnishes, highlighting the dish’s versatility.
Today, Beef Stroganoff remains a culinary chameleon, embracing influences from nearly every continent. From its humble beginnings in a Russian kitchen to its ubiquitous presence on international menus, it exemplifies how food transcends borders, adapting to local palates while preserving its rich heritage. It’s a dish that reminds us of the universal language of flavor.
It is, of course, one of the “Chef’s Recommendations” on Churrasco Phuket’s menu.
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© CHURRASCO PHUKET STEAKHOUSE / ALL RIGHTS RESERVED
Churrasco Phuket Steakhouse serves affordable Wagyu and Black Angus steaks and burgers. We are open daily from 12noon to 11pm at Jungceylon Shopping Center in Patong / Phuket.
We are family-friendly and offer free parking and Wi-Fi for guests. See our menus, reserve your table, find our location, and check all reviews here:
https://ChurrascoPhuket.com/
#Churrascophuket #jungceylon #phuketsteakhouse #affordablewagyu #wagyu
by Ross Kingsley | Dec 23, 2024 | RESTAURANT BUSINESS: BEHIND THE KITCHEN DOOR
Choosing the right name for your restaurant is one of the critical decisions you’ll make. It’s not just a name; it’s the first impression, the promise of what diners can expect, and a key factor in whether potential customers walk through your doors or scroll or walk past. A restaurant’s name should immediately convey its level, style, and cuisine, leaving little room for confusion.
When naming your restaurant, clarity should take precedence over creativity. For example, a name like “Bella Trattoria” instantly signals Italian cuisine, while “Smoked & Co.” hints at barbecue or smoked dishes. On the other hand, vague or overly quirky names—though they may be memorable—can mislead or fail to attract your target audience. A name like “Purple Elephant” might be intriguing but does little to convey whether you’re serving Thai food, fine dining, or cocktails.
Another common pitfall is the “Ego Trap”—using your own name or opting for an inside joke that means little to potential customers. Unless you’re a renowned chef or restaurateur, names like “Joe’s Table” or “Benny’s Experiment” lack the clarity diners seek. Your reputation isn’t established yet, so the name should work to sell your concept, not your identity.
Remember, a good name sets the tone for your restaurant. It should align with your decor, menu, and overall brand. A sleek, modern bistro won’t resonate with a name like “Grandma’s Kitchen,” just as a casual taco joint might seem pretentious with a name like “Estudio Gastronómico.”
Ultimately, your restaurant’s name should be simple, descriptive, and evocative of the dining experience you’re offering. Get this right, and it will be the first step in building a memorable and successful brand.
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© CHURRASCO PHUKET STEAKHOUSE / ALL RIGHTS RESERVED
Churrasco Phuket Steakhouse serves affordable Wagyu and Black Angus steaks and burgers. We are open daily from 12noon to 11pm at Jungceylon Shopping Center in Patong / Phuket.
We are family-friendly and offer free parking and Wi-Fi for guests. See our menus, reserve your table, find our location, and check all reviews here:
https://ChurrascoPhuket.com/
#Churrascophuket #jungceylon #phuketsteakhouse #affordablewagyu #wagyu
