Upselling is an essential skill in the restaurant industry. When executed thoughtfully, it enhances the dining experience for guests while boosting revenue for the establishment. Here are four techniques that every restaurant can implement:
Personal Recommendations
Guests value suggestions that feel tailored to their preferences. Servers can recommend premium items, such as the chef’s special or an upgraded version of a dish. For example, instead of suggesting a standard cocktail, they might propose a craft version with top-shelf spirits. Personalized phrasing works wonders, such as, “If you’re in the mood for seafood, our pan-seared scallops are exceptional—they’ve been a hit tonight.” The goal is to make guests feel like they’re receiving insider tips rather than a sales pitch.
Highlighting Add-Ons
Small additions can significantly enhance both the meal and the check total. Servers can recommend add-ons like a side of truffle fries with a burger or a drizzle of premium olive oil over a salad. The way these suggestions are phrased is critical. Instead of a plain, “Would you like bacon on that?” try, “A crispy bacon topping takes this burger to the next level—it’s a favorite with our regulars.” Such thoughtful suggestions feel like enhancements rather than upsells.
Suggesting Desserts
Desserts are an often-overlooked opportunity to upsell, but a little nudge can make a difference. Rather than asking, “Do you want dessert?” servers can paint a picture: “We have a rich tiramisu today, made fresh this morning. It’s light but indulgent and pairs beautifully with our espresso.” Guests are more likely to indulge when the experience is framed as a perfect ending to their meal.
Train Staff to Identify Opportunities
Not every upsell works for every guest, which is why training staff to read the room is essential. Families might appreciate meal bundles or kid-friendly options, while couples on a date might lean toward specialty cocktails or shared plates. Servers should learn to observe cues—like a guest’s interest in the wine menu or their response to a recommendation—and tailor their approach accordingly. Empowering staff with the right skills ensures upselling feels natural and guest-focused.
When applied tactfully, these upselling strategies not only increase revenue but also leave guests feeling valued and satisfied. It’s about delivering an elevated dining experience, one thoughtful suggestion at a time.
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Churrasco Phuket Steakhouse serves affordable Wagyu and Black Angus steaks and burgers. We are open daily from 12noon to 11pm at Jungceylon Shopping Center in Patong / Phuket.
We are family-friendly and offer free parking and Wi-Fi for guests. See our menus, reserve your table, find our location, and check all reviews here:
https://ChurrascoPhuket.com/
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